Year2022
(EDUCATION / PROFESSIONAL CERTIFICATIONS)
Disruption Factory, Martín Alaimo’s venture, proposed a different view of professional certification. Its aim was to recognize people who drive change and challenge established ways of working. The brand had to express that position from the outset.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Branding
Education
B2B
Privately held
International
The provocative character needed a clear strategic foundation. We had to translate purpose and personality into a visual system that could sustain the proposition.
We began with a workshop on purpose, vision, mission, values and personality. Those definitions guided the branding strategy and identity decisions.
We developed a sharp, energetic visual system connected to the idea of transformation. The graphic language expresses a brand that questions convention and looks ahead.
Disruption Factory gained a strategic foundation and identity system to present its proposition. A brand built around the people and changes it aims to recognize.
What change
afterward.
Disruption Factory gained a strategic and visual foundation to express its approach to professional certification. The work connected purpose, personality and identity in a language ready to present its offering.
10+
Brand applications
Final formats and assets where the new identity system was implemented.
Strategy + identity
A brand foundation
Purpose, personality and visual system defined to introduce the offering.
An identity with the conviction to open new paths.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
