Untold: A story of its own to show the power of the whole.

Untold brings together agencies across disciplines around a shared idea: combining their capabilities to build the best team for each challenge. Its digital presence needed to express that versatility, showcase its track record and put the people behind the work in the spotlight.

They brought us in to rethink their digital strategy and refresh their identity. The challenge was to find a voice for the group without confusing it with those of its agencies. Through conversations, exploration and successive iterations, we built an experience that made each agency’s contribution clear and, above all, showed what they can achieve together.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

The website had to explain Untold’s proposition without repeating the stories of its agencies. It needed to show each specialty and make the value of combining them visible, with the team as proof of that capability.

We worked with Untold’s team through successive iterations of narrative, design and interaction. Each refinement helped clarify how to present the group and its agencies.

We organized the journey to connect the group’s vision with its capabilities and the people behind the work. Its track record brought credibility; the team showed who could bring that experience to a new challenge.

Writing became the thread running through the identity. The cursor, its gestures and accents connected typography, graphic elements, iconography and illustrations in a distinctive visual system designed to support Untold’s stories.

A module linked the Untold brand with the agencies in its ecosystem. On hover, the relationship between names and capabilities became visible: a way to explore each specialty while keeping the group in view.

The language developed for the digital experience extended into brand guidelines and assets. Untold brought it into its communications, creating a consistent presence across the website and its posts.