Year2023
(ENERGY / AI)
Splight uses artificial intelligence and automation to optimize power grids. Its website needed to explain that technical proposition and represent its vision for energy through an accessible, distinctive experience.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Global Launch
Digital
Energy & Industry
B2B
Private Equity
International
The challenge was to communicate a specialized solution clearly. Narrative and interaction needed to help people understand the proposition’s value without adding complexity.
We designed and developed the website around Splight’s vision. Structure and visual storytelling were developed to bring the technology closer to the people who need to understand it.
Intuitive navigation and microinteractions connect the different parts of the story. The visual language supports a contemporary presentation consistent with the technological proposition.
Splight gained a website to present its intelligent-energy solutions. An experience that organizes information and connects its technology with a clear visual narrative.
What change
afterward.
Splight gained a digital presence to explain how its technology addresses challenges in the energy system. Brand, narrative and interaction work present a complex offering through a clearer, more recognizable experience.
Innovation becomes more powerful when people understand it.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
OWDA
HONORABLE MENTION
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
