Qurable proposed a blockchain-based marketplace for physical and digital goods. The idea brought together creators and audiences across fields, from art to sport, and needed a clear way to present new possibilities for exchange.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Investor Readiness
Branding · Digital
Media & Entertainment
B2C
Private Equity
Global / International
The proposition needed to connect habits from the physical world with new forms of digital identity and exchange. The challenge was to build an accessible brand and presentation for that transition.
We developed the name, branding and digital presentation with that user in mind. The narrative aimed to explain the proposition and give it a recognizable place within a new world.
The naming and identity extended into a splash page and product page. These pieces connect the marketplace concept with a first brand experience.
Qurable gained a name, branding and digital assets to communicate its proposition. An identity connecting creators, goods and audiences.
What change
afterward.
Qurable gained a name, branding and digital assets to communicate its proposition. An identity connecting creators, goods and audiences.
4
Connected deliverables
Naming, identity, splash page and product page to introduce the marketplace.
A foundation for presenting a new kind of exchange.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
