Year2025
(FINTECH / WEB3)
SukuPay wanted to make international remittances a simple phone-based experience. Behind that action were blockchain, stablecoins and banking integrations that needed to work without dominating the user journey.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Finance & Fintech
B2C
Growth stage
United States / Latin America
The focus was on sending money. The challenge was to organize that action and its steps to bring a technical proposition closer to people with a concrete need.
We worked with SukuPay's product and growth teams. The experience was designed around the essentials, connecting the remittance proposition with a clear journey from the phone.
The design accommodates a proposition based on stablecoins and banking integrations. The interface organizes those capabilities around sending money, with a focus on accessibility and simplicity.
The work shaped an experience designed to connect the United States and Latin America. A product journey centered on the need to send money through a simple interface.
What change
afterward.
SukuPay gained a product experience focused on making money transfers simpler. Work with its product and growth teams connected complex infrastructure with actions people can understand.
3
Product touchpoints
App, web app and wallet improvements documented in the 2024 project recap.
Phone number
Simpler transfers
A transfer experience that lets people identify the recipient by phone number.
Technology moves forward when using it becomes simple.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
