Year2020
(FOOD AND BEVERAGE)
Lucciano's was bringing its artisan ice cream proposition into new markets. It needed digital tools that expressed the brand's joy and visual richness while keeping the experience consistent across screens and stores.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Consumer & Retail
B2C
Privately held
Global
The ecosystem needed to adapt to different uses and markets without losing its identity. Content management and the experience on each format had to support that expansion.
We worked side by side with Lucciano's team on a digital ecosystem. The website, app and kiosk were developed as connected expressions of the brand.
A multilingual website, a mobile app and an interactive in-store kiosk bring Lucciano's creations into different settings. The system accommodates content management across markets.
Lucciano's gained digital tools that share an identity and support different moments of contact. An integrated foundation for presenting its products in new markets and stores.
What change
afterward.
Lucciano’s connected its website, app and in-store experience within a shared brand world. The ecosystem supports its expansion and presents its products consistently across markets and screens.
One brand world, wherever you encounter it.
And yes, it got noticed.
Recognized by some of the industry leading awards.
DEVELOPER AWARD
SITE OF THE DAY
HONORABLE MENTION
WEBPICK
NOMINATION
SBD
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
