Year2021
(TOURISM)
Argentina Travel brings together destinations, activities and services for exploring the country. Its wealth of content was both an asset and a challenge: everyone needed to find relevant information without getting lost among the possibilities.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital Reset
Digital
Travel & Hospitality
B2C
Established
Global
The platform had to make an extensive tourism offering easy to access. We needed clear navigation, useful hierarchy and an experience accessible across devices.
We analyzed the content structure and website traffic to understand audience behavior. Those insights guided the reorganization of sections and decisions about navigation and interface design.
We redesigned the interface and incorporated accessibility principles to connect destinations, activities and services. Visual hierarchy helps people explore a diverse offering and find useful information at different stages of their trip.
The website offers a renewed structure for discovering the country and exploring its tourism offering. An experience that organizes content and supports travelers from inspiration through planning.
What change
afterward.
Argentina Travel gained a clearer structure for its tourism offering. Work on content, navigation and accessibility supported a digital presence with greater visibility in organic search.
1000+
Content items reorganized
Volume of destinations, experiences and resources included in the new structure.
+1,200%
Organic visibility
Growth in organic search visibility reported in the case.
A country of possibilities, easier to discover.
ASTRANOVA (Media & Entertainment)
ARGENTINA TRAVEL (Travel & Hospitality)
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
