Year2018
(HEALTHCARE)
The Instituto Cardiovascular de Buenos Aires brought us in to redesign its website and develop an appointment app. The project had to consider patients, professionals and administrative staff, each with different needs within one care experience.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Foundation
Digital
Health & Wellness
B2C
Established
Argentina
We needed to organize a large volume of medical and institutional information and make everyday tasks easier. Clarity and empathy had to guide the journey.
We reorganized the content and designed the UX/UI around different user profiles. The work connected information and actions through an understandable structure.
The project connected the website redesign with an app for requesting appointments. The experience focuses on navigation and bringing the institution’s tools closer to the people who need them.
The work shaped a digital experience organized around its audiences. A renewed website and appointment experience designed to make the relationship between people and ICBA easier.
What change
afterward.
ICBA reorganized its information around the needs of patients and professionals. After launch, the case reports fewer call center inquiries and increased traffic, alongside easier access to content and appointments.
Clearer information for a more thoughtful experience.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
SBD
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
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