Year2020
(FINTECH)
Agora was entering the Peruvian market with a new payment proposition. It needed a simple, intuitive and modern identity that could communicate clearly across its app, website and social channels. Every touchpoint was a chance to introduce the brand and make it recognizable.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Branding · Digital · Boost
The identity had to combine visual impact with ease of use. The challenge was to build one language for an experience spanning digital environments and physical materials.
We developed the identity alongside the UX journeys. That perspective connected visual decisions with the app's needs and the materials supporting Agora's introduction to the market.
We designed digital assets, 3D illustrations, packaging and point-of-sale materials. We also worked with the internal design and development teams to improve the app, a central part of the commercial proposition.
Agora gained a visual identity and assets connecting its different touchpoints. A system that presents its payment proposition consistently, from the screen to branded materials.
A better website was never the end goal. The real measure of success was what the client could do differently once it was live.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
SITE OF THE DAY
HONORABLE MENTION
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
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