Fraser: A different perspective on marketing, on screen.

Year2023


(COMMUNICATIONS AND ADVERTISING)

The agency’s ambition needed to become visible.
Digital

The starting point

The agency’s ambition needed to become visible.

Fraser, a Berlin-based agency, combines data, strategy, creativity and technology. Its website needed to express that multidisciplinary perspective and present a digital identity aligned with its approach to marketing.

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Details

The context behind the challenge.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

SERVICES

Digital

INDUSTRY

Professional Services

COMPANY TYPE

B2B

STAGE

Established

MARKET

Europe

The agency’s ambition needed to become visible.

The challenge

How do you make a multidisciplinary perspective tangible?

The website needed character and clear navigation. The challenge was to integrate visual depth and interaction without losing the user journey.

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Our approach

An experience with its own direction.

We redesigned the website with a forward-looking perspective. UX and immersive elements developed together to connect brand expression with the browsing experience.

The agency’s ambition needed to become visible.

Technology and interaction

Depth you can explore.

3D visuals developed in WebGL bring an immersive dimension to the website. Interaction lets visitors explore that visual language and connect it to Fraser’s proposition.

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The agency’s ambition needed to become visible.
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Outcome

A digital presence with a different perspective.

Fraser gained a renewed website expressing its approach through design and interaction. A distinctive experience for presenting the combination of capabilities behind the agency.

What change
afterward.

Fraser gained a renewed website expressing its approach through design and interaction. A distinctive experience for presenting the combination of capabilities behind the agency.

  • WebGL

    An immersive experience

    3D visuals integrated into the agency’s digital journey.

A digital presence with a different perspective.

Different challenge.

Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.

EXPLORE ALL WORK

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