UltraSuperNew: A supercity for an agency with many perspectives.

UltraSuperNew wanted an interactive megacity connecting the aesthetics of Tokyo, Singapore and Taiwan. The experience needed to express the agency's multicultural character and bring urban energy into a digital world of its own.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

The environment had to invite exploration and support clear navigation. The team also needed editorial control over a visually complex experience.

We collaborated with teams across several countries. While M2 developed the visual environment, we worked on the user experience and the world's adaptation to WebGL, connecting production and navigation.

Light trails, particles, smoke and interactive elements build the urban atmosphere. The interface lets visitors explore that environment without separating the visual language from the experience.