Year2020
(MEDIA / FACT-CHECKING)
For its tenth anniversary, Chequeado wanted to bring attention to some of the most significant false news stories of previous years. The project called for an experience that presented sensitive information carefully and invited people to explore it for themselves.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Organizations
B2C
Established
Argentina
The narrative had to expose false news and irresponsible statements without reproducing their logic. The journey needed to preserve the rigor of the information while sparking curiosity.
We worked with the client and agency to define how the information would be treated. Navigation and interaction were developed with attention to the content and the responsibility of presenting it.
The Museum of Misinformation invites visitors to explore stories through interaction. The experience lets them navigate the content and discover the contrast between public statements and verified information.
The project created a digital museum organizing and presenting stories of misinformation. An experience where narrative and interaction support the work of informing responsibly.
What change
afterward.
The Disinformation Museum turned a decade of false stories into an experience to explore and understand. Navigation and content worked together to make sensitive information approachable, rigorous and clear.
Exploring information also means learning to question it.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
INTERACTIVE
CRAFT INTERACTIVE UI
CRAFT INTERACTIVE DESIGN
CRAFT DIGITAL DESIGN
CRAFT INTERACTIVE
ACTIVATIONS
MOBILE EXCELLENCE
HONORABLE MENTION
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
