Year2023
(ENTERTAINMENT / DIGITAL COLLECTIBLES)
Bluebits proposed a new relationship between fans and creators through digital collectibles and support for artistic projects. The landing page had to explain an unfamiliar idea and connect its creative dimension with opportunities to participate.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Global Launch
Digital
Media & Entertainment
B2C
Growth stage
International
We needed to communicate the intersection of culture, technology and participation without losing the excitement of supporting a project. The experience had to explain and spark interest at the same time.
We designed an expressive landing page to present Bluebits' proposition. The narrative organizes the concept, while the design adds a vibrant tone connected to art and entertainment.
Vibrant visuals and dynamic design support the explanation of the platform. The experience approaches a technological proposition through a language its creative communities can recognize.
Bluebits gained a landing page bringing together its concept, personality and participation proposition. A first touchpoint for exploring the connection between creators and communities.
What change
afterward.
Bluebits gained a digital introduction to a new relationship between creators and community. Narrative and interface make the idea of supporting creative projects easier to explore through an expressive visual experience.
Landing
An idea introduced
A page explaining the relationship between creators, projects and community.
A new idea, ready to find its community.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
