Clade needed to explain what its platform does, how it works and why it matters. Its website had to turn a highly technical proposition into an experience with structure, clarity and a visual presence that could support that ambition.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Branding · Digital
Technology
B2B
Series B
Global / International
The experience had to make the product understandable while preserving its depth. The challenge was to align architecture, narrative and visual language around what its audiences needed to understand.
We worked through a fast, collaborative process with Clade’s internal team. Strategy, UX/UI and visual design developed together to define a clearer journey and a coherent digital story.
Illustration, iconography, motion and interaction support the product explanation. These elements form a visual system that connects sections and makes the technological proposition more accessible.
Clade gained a website that organizes its value proposition and expresses it in a distinctive language. An experience designed to make exploring its technology clearer and more connected.
What change
afterward.
Clade gained a website that organizes its value proposition and expresses it in a distinctive language. An experience designed to make exploring its technology clearer and more connected.
50+
Designed assets
Screens, components, icons and animations connected through a shared visual system.
6 weeks
Collaborative design
A design process developed alongside Clade’s internal team.
A platform that is easier to understand.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
