Year2022
(REAL ESTATE)
Belong connects people looking for a home with those offering one through a human, approachable perspective. Its website needed to reflect that purpose and present its services through an experience conveying trust and community.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Real Estate
B2B & B2C
Series B
United States
The platform had to be functional and intuitive without losing the emotional dimension of finding a home. The challenge was to bring service information and an approachable brand together.
We designed the website around people. Structure, visual tone and navigation needed to make the services understandable while bringing Belong's purpose into view.
A warm aesthetic and fluid navigation support the presentation of services. Interface details sustain a simple experience consistent with the brand's idea of community.
Belong gained a website that presents its offering through a human perspective. A digital experience combining functional clarity with an approachable, recognizable visual language.
What change
afterward.
Belong brought its view of home into a more human digital experience. The website organizes its offering for homeowners and renters through clear navigation and an approachable visual language.
2
Connected audiences
An experience designed for homeowners and renters within one community.
US$80M
Series C in 2022
Belong funding round published as context for its growth.
Finding a home starts with feeling welcome.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
