Year2025
(GAMING / WEB3)
UP Nation connects gaming, decentralization and co-creation. Its splash page needed to introduce that vision and express the energy of a platform seeking to bring different subcultures together around an open internet.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Media & Entertainment
B2C
Privately held
Global
The experience had to be immersive and communicate the proposition’s collaborative character. The challenge was to spark curiosity and build identity within a compact format.
We designed a splash page inspired by the ocean’s depth and sense of play. A playful narrative and visual decisions came together to introduce UP Nation’s world.
Aquatic microinteractions and vibrant illustrations support the journey. Each element contributes to the platform’s dynamic tone and an experience designed for exploration from the first scroll.
UP Nation gained a splash page presenting its world through interaction and play. A digital gateway connecting community, narrative and brand personality.
What change
afterward.
UP Nation gained a digital introduction that gives shape to its vision of community and gaming. The page combines illustration, storytelling and interaction to present its world with a distinctive personality.
750+
Community sign-ups
People who joined the community through the launch experience.
Landing
A world introduced
Illustration, storytelling and interaction connected in the community’s introductory page.
A first impression with a whole world to discover.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
