HOP needed a new website to support its rebrand. The shipping platform wanted to bring a bold identity into an agile user experience where brand personality and functionality could work together.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Foundation
Branding · Digital
Mobility & Logistics
B2B
Growth stage
Argentina
The website had to express the brand refresh while keeping the journey intuitive. The challenge was to turn visual assets into a useful experience for a logistics proposition.
We redesigned and developed the website from scratch as part of the refresh. Decisions connected the new identity with the platform’s structure and navigation.
The vibrant palette and microinteractions bring the identity into the interface. The journey keeps navigation simple while making HOP’s character visible.
HOP gained a rebuilt platform bringing its refresh into the digital space. A website where identity and navigation become parts of one experience.
What change
afterward.
HOP gained a rebuilt platform bringing its refresh into the digital space. A website where identity and navigation become parts of one experience.
17%+
Shipment growth
Published increase in HOP’s shipped package volume.
Brand + web
Connected evolution
The renewed identity carried into a digital platform with updated navigation and microinteractions.
A digital expression aligned with the brand.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
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