Year2022
(FINTECH / WEB3)
Suku wanted a new identity to express its evolution and connect Web3 communities. The transformation needed to reach its website and activations, bringing the proposition closer to newcomers and those already familiar with the ecosystem.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Branding · Digital · Labs · Boost
Finance & Fintech
B2B & B2C
Token-funded
Global
The brand had to explain its tools clearly and show its ambition through concrete actions. The challenge was to connect identity, digital presence and participation.
We refreshed the brand and its digital presence. The website organizes tools, values and culture in an experience designed for audiences with different levels of familiarity with Web3.
For One World, One Dollar, we designed a gamified experience. People could form teams and compete to send one dollar through as many countries as possible, turning the idea of connection into a participatory activity.
Suku gained a refreshed identity, a website and an activation sharing one direction. A brand experience connecting explanation, exploration and participation.
What change
afterward.
Suku renewed its identity and digital presence to connect an evolving ecosystem. Brand, website and activations introduce transfer tools and experiences to audiences with different levels of familiarity with Web3.
A shared vision, in every new connection.
And yes, it got noticed.
Recognized by some of the industry's leading awards.
SITE OF THE DAY
DEVELOPER AWARD
HONORABLE MENTION
OWDA
APPRECIATION
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
