Year2023
(SPORT / EVENTS)
The Michigan Sport Business Conference brings together new generations in sport, media and entertainment. For its 2023 edition, it needed a website expressing the energy of the event and giving its history a place.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital Reset
Digital
Media & Entertainment
B2C
Established
United States
The website needed to present MSBC’s identity through a contemporary experience. The challenge was to add visual expression and movement while keeping it clear across devices.
We designed the experience around narrative and usability. The structure connects the conference’s journey with a visual expression aligned with its community.
Visual effects and fluid transitions bring energy to the journey. Navigation accommodates different devices to keep the experience connected on every screen.
MSBC gained a renewed website to present its 2023 edition. An experience connecting history, identity and community through a dynamic digital presence.
What change
afterward.
MSBC renewed the way it presents its conference and showcases its history. The website connects archival content, identity and navigation to welcome new generations in the sports business.
4
Conference editions organized
Past conference editions presented within the new website structure.
13 years
History migrated
MSBC’s historical archive brought into its digital presence.
A shared history. New people to carry it forward.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
