IKEA: An experience that lights up every business’s wishes.

The IKEA Business Network wanted to connect with its members and spark interest among new businesses. Red de Deseos invited people to explore four scenes and turn on a lamp to choose a wish. An activation that put IKEA’s products at the heart of the experience.

MRM brought us in from the earliest stages, building on a collaboration already underway. Alongside their team and Mach Studio, who created the 3D scenes, we worked to bring the idea to the browser. Our contribution combined UX/UI consulting, development and meticulous optimization to make exploring as engaging as it was simple.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

The scenes had to invite exploration, showcase the products and respond to every interaction. The challenge was to preserve that visual richness while keeping loading light and the journey to completing an entry simple.

We worked with MRM from the earliest stages. Together with Mach Studio, we connected decisions across experience, visual production and development to make the idea work.

The journey connected four scenes, each linked to a wish for the business. After turning on a lamp and choosing a wish, participants entered their membership number to validate and confirm their entry.

Mach Studio’s scenes came to life through image sequences that switched the lamps on and off. WebGL backgrounds added movement, while transitions and hover effects made each interaction part of the exploration.

We refined the dimensions, file sizes and optimization processes for the PNG sequences rendered on Canvas. Every decision sought that delicate balance between visual quality and performance, keeping the experience fluid without losing the detail of the scenes.

Taking part required a valid membership number. We handled the integration with IKEA’s services and the security requirements in coordination with MRM, connecting the experience to the brand’s systems.