Year2025
(LOGISTICS)
Andreani was preparing to launch GlobAll Pack, its international small-parcel shipping brand. The project needed a complete identity and digital presence to explain the proposition, its reach and the support of a comprehensive service.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Foundation
Branding · Digital
Mobility & Logistics
B2B & B2C
Established
International
We needed to build a brand from scratch and translate it into a digital experience. International reach and trust in the service had to feel like parts of the same story.
We worked alongside the GlobAll Pack team for almost a year. The process began with discovery and defining the brand’s personality, then continued through visual identity and website development.
The identity and website were developed as parts of one proposition. The visual language needed to express a trustworthy, contemporary brand, while the digital experience presented its reach and services.
GlobAll Pack gained its own identity and a digital platform to present its international logistics proposition. A coherent foundation for the launch and the brand’s next stages.
What change
afterward.
GlobAll Pack entered the market with an identity and digital presence built around its international logistics offering. The process brought brand definition and experience together to shape a new Andreani business.
#1
International logistics
Published positioning of the international courier network from Argentina.
Brand + web
A connected launch
Brand definition, identity and digital experience to introduce GlobAll Pack.
A brand ready to cross new borders.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
