Earnin: A financial experience that starts with people.

Year2021


(FINTECH)

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Branding
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The starting point

Empathy needed
a digital expression too.

Earnin brought us in to redesign its website from scratch. Its earned-wage access proposition called for an experience that brought the service closer to people and reflected a more human approach to finance.

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Details

The context behind the challenge.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

SERVICES

Digital

INDUSTRY

Finance & Fintech

COMPANY TYPE

B2C

STAGE

Series C+

MARKET

United States

The challenge

How do you simplify a service that matters every day?

We needed to organize more than ten sections and support desktop and mobile use. Information clarity and accessibility had to guide the experience.

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Our approach

Designing around real needs.

We redesigned the UX/UI and developed the complete website. The structure connects content and services intuitively, with attention to digital accessibility.

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Technology

Autonomy to keep
the conversation going.

We developed the backend so Earnin’s team could manage the content. The implementation brings desktop and mobile versions together within one experience.

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Outcome

A digital foundation
centered on people.

Earnin gained a renewed website, reorganized content and management tools for its team. An experience designed to present its service clearly and approachably.

See the impact
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What change
afterward.

Earnin gained a website reorganized around people’s needs and a backend for independent content management. Work on structure and experience turned a broad offering into a clearer journey.

  • 10+

    Reorganized sections

    Content structured to make website navigation clearer.

More clarity for people. More autonomy for the team.

Different challenge.

Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.

EXPLORE ALL WORK

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