Year2024
(WINE / E-COMMERCE)
Bonvivir brings together a wine club and an online store for people looking to discover and enjoy new labels. Its identity needed to evolve with the quality of its products and maintain a consistent presence at every touchpoint.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Foundation
Branding
Consumer & Retail
B2C
Established
Argentina
The system had to work digitally and on subscription boxes. The identity needed to connect communications with a physical experience renewed every month.
We worked on a comprehensive rebrand spanning the logo, typography and color palette. The decisions sought a contemporary expression and useful assets for the brand's different applications.
We designed distinctive iconography and packaging for the subscription boxes. The system connects digital assets with the materials arriving at club members' homes.
Bonvivir gained a refreshed identity and applications connecting communication and product. A coherent visual language for the experience of discovering, choosing and receiving its wines.
What change
afterward.
Bonvivir renovó su identidad para llevar la calidad de su propuesta a cada encuentro con la marca. El sistema conecta logo, tipografía, color, iconografía y packaging de sus cajas de suscripción.
5
Elements of the system
Logo, typography, color, iconography and packaging connected through one identity.
#1
Wine club in Argentina
Bonvivir’s published positioning as context for the brand.
An identity for every new selection.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
