Ride the Wave, Not the Trend: when community organizes, things happen 🌊.

What started as a simple Twitter exchange between Basement and Paisanos turned into something much bigger: an event in Mar del Plata that exceeded all expectations.

It was planned for 60 people… and more than 130 showed up (with a waiting list as well). Basement’s office was filled with energy, real conversations, and an atmosphere that’s hard to describe. It wasn’t a conference with lights and polished decks: it was short, raw, no-bullshit talks that revealed the behind-the-scenes of how things are really done in the creative and tech industry.

The vibe of the evening.

What stood out the most was the authentic connection: designers, developers, PMs, creatives, and curious minds listening attentively, laughing, asking questions, and above all, sharing. There were no barriers between speakers and audience. Just one shared purpose: open up processes, share learnings, and inspire with honesty.

As Bel González said: “Something started here.”

And that’s how it felt: like the birth of a wave that’s only just beginning.

The speakers and their stories.

Jose Rago (Basement).

Opened the event showing the process behind Basement’s website. A digital experience taken to the extreme, with unexpected and even surreal details that later became part of the physical office. Jose shared how to experiment with purpose, and how creativity becomes more powerful when you dare to break with what’s “correct” and embrace playfulness.

Leonardo Damián Suárez (Paisanos).

From his role as Art Director, he spoke about how they’re using AI in real projects, with a constant exploration mindset. He showed how ideas can transform into visual concepts —like “Cueva”— and how art direction can become a creative recipe that anyone can cook if they dare to experiment.

Lucas Nikitczuk (/nk.studio).

I shared “10 maxims about the service industry.” A reality check on what it means to work in creativity and technology: hard decisions, contradictions, wins, and learnings. A reminder that, behind every process, there are always people. Because no design moves or lasts without that truth: there is no process without people.

Martín Nahuel Rabaglia (Genosha).

Connected music, creativity, and artificial intelligence in real time. His talk was a journey through demos, anecdotes, and reflections about living in the present. He invited the audience to play, improvise, and never forget that magic happens when spontaneity meets technology.

Nicolás Montone (Vercel).

Closed with a direct and pragmatic talk: showing the potential of v0, Vercel’s tool, to turn an idea into a working demo in seconds. His presentation was a reminder that tools are not here to replace us, but to enable ideas to reach reality faster.

More than an event.

The magic was in the vibe. Seeing how an idea born on Twitter became a gathering of more than 130 people connecting face-to-face. In the coffees, beers, empanadas, and spontaneous conversations that followed.

In a world where we run at the pace of algorithms, meeting in person is almost an act of rebellion. But that’s the value: when we share what we know, the impact multiplies.

This is just the beginning. Because Ride the Wave, Not the Trend was just the first wave. And we all know: once waves gain momentum, they don’t stop easily.