Year2024
(FASHION / E-COMMERCE)
Warren Lotas needed an e-commerce experience expressing its streetwear brand’s rebellious spirit. The experience had to give products and collections prominence without losing the graphic strength its community recognizes.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital
Consumer & Retail
B2C
Established
Global
The platform had to balance narrative and functionality. Every launch and collaboration needed its place within a clear shopping journey.
In collaboration with Basement, we designed and developed the digital space. The proposition connected the brand’s graphic, punk identity with the presentation of its collections.
The experience gives room to launches and exclusive collaborations. The design organizes that content and the product offering without losing Warren Lotas’ visual language.
Warren Lotas gained an e-commerce experience connecting product, community and brand expression. A shopping journey aligned with the character of its collections.
What change
afterward.
Warren Lotas brought its identity into e-commerce through an experience created with Basement. Design and development connect the brand’s expression with the presentation of collections, drops and collaborations.
4 months
E-commerce design and build
Published project period for the work created with Basement.
The same attitude, from collection to checkout.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
