Veiren: A brand for finding more than a property.

Year2023


(REAL ESTATE)

veiren-website-nk-studio
Global Launch
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio

The starting point

A new real-estate proposition,
built around people.

Veiren began with an approachable perspective on finding a property. It needed a brand built from scratch to reflect experience, trust and commitment, and a useful website for people looking for a place to live.

veiren-website-nk-studio

Details

The context behind the challenge.

Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.

PROGRAM

Global Launch

SERVICES

Branding · Digital

INDUSTRY

Travel & Hospitality

COMPANY TYPE

B2C

STAGE

Growth stage

MARKET

Uruguay

The challenge

How do you reveal a different way of guiding people?

The identity had to convey professionalism and approachability. The website needed to present properties and support the search through an experience consistent with that perspective.

veiren-website-nk-studio
veiren-website-nk-studio

Our approach

The brand starts with a conversation.

We began with a Brand Discovery Workshop to define strategic and expressive foundations. We developed the name, visual and verbal identity, then their application to the website.

veiren-website-nk-studio

Brand and experience

A search with one consistent voice.

We designed and developed the website to present properties and guide the journey. The brand language connects the offering with clear, approachable navigation.

veiren-website-nk-studio

Outcome

An identity ready
to support new stories.

Veiren gained a complete brand and a digital experience aligned with its proposition. A coherent foundation for presenting properties and building client relationships.

See the impact
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio
veiren-website-nk-studio

What change
afterward.

Veiren gained an identity and digital presence built around a more human search for a home. Naming, tone and visual system connect with an experience that organizes its property offering.

  • Brand + web

    From identity to discovery

    Naming, tone and visual system connected with the property search experience.

  • 100+

    High-end properties

    Property offering published as part of Veiren’s context.

An approachable brand for decisions that matter.

And yes, it got noticed.

Recognized by some of the industry's leading awards.

  • Awwwards

    Honorable Mention

  • OWDA

    OWDA

Different challenge.

Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.

EXPLORE ALL WORK

Subscribe to our /nk.news.

Every two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.