Year2025
(WINE)
Concha y Toro wanted a website that represented its tradition and international reach. The experience needed to connect the brand’s history with its wines, vineyards and new generations interested in discovering them.
Context shapes every project. These are some of the factors that shaped the challenge, the team and the work.
Digital Reset
Digital
Consumer & Retail
B2C
Established
Global
We needed to convey elegance and quality without making the experience feel distant. The journey had to invite exploration of the brand’s world through clear navigation.
The history, winemaking and vineyards guided the experience. We organized its digital expression so those elements could come together within one story.
Refined design and intuitive navigation give room to the wines and the places they come from. The visual language supports the brand’s tradition and presents it through a contemporary perspective.
Concha y Toro gained a renewed digital presence connecting legacy, product and place. A website for discovering the brand and the stories behind its wines.
What change
afterward.
Concha y Toro’s new experience connected its brand world with more fluid navigation. Published indicators show improvements in mobile loading and the number of pages explored per active user.
57%
Faster mobile loading
Published improvement in the mobile experience’s loading speed.
+65%
Pages per active user
Published increase in the number of pages explored per active user.
Its story is richer when exploring feels simple.
Different industries, different challenges, different starting points. One shared goal: create meaningful work that moves the needle.
EXPLORE ALL WORKEvery two weeks, we open the kitchen. Around 1,000 words on creativity, business and everything we're learning along the way.
